Social service promotional videos
Glasses for Kids is an early intervention program that aims to remove vision impairments as a potential barrier to educational engagement. The program provides free comprehensive eye examinations and, if needed, free glasses to participating students in Victoria.
Our challenge was to help Glasses For Kids address and reduce some of the barriers that prevent children from vulnerable families accessing eye healthcare. In pre-production we helped Glasses For Kids define the problem and opportunity scope, then design a creative video solution that would meet their strategic aims.
In pre-production we discovered that parents in linguistically diverse communities appreciate visual and spoken communication over written messaging. For kids, the idea of an ‘eye test’ sparks fear. Many are reluctant to speak up and ask for help as a result.
Knowing our two target audiences have different concerns and circumstances, we made two videos sensitive to the needs of both kids and parents. Using real stories from past participants, the videos emphasise authentic lived experiences to dispel misconceptions, inform and promote the benefits of the program.
Glenn took the time to really understand the brief and offer creative and innovative ideas. The videos have contributed to a holistic approach to health, education and eye-care of young children and assisted Glasses For Kids to reach their target audience in a positive and impactful way. We’ve achieved a greater reach across multiple communication channels and the videos will continue to have real impact.
Mohana Ryan
Former project coordinator of Glasses For Kids